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PluginCanary

WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer

by WebToffee · 10,000+ active installs · Checked 3 Nov 2026
Healthy

Healthy: downloads in the last 4 weeks are down more than half vs the 26-week average.

88/ 100 Canary Score
Sub-scores for WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer
Ownership100
Maintenance100
Security95
Support70
Reputation60

How the score works

Active signals

Facts we detected, with links to the source.

  • InfoMOM-2Downloads in the last 4 weeks are down more than half vs the 26-week average. Review this plugin.3 Nov 2026Evidence

Ownership timeline

Who commits to the plugin's code on wordpress.org, over time.

Committers and their active periods
webtoffee21 Mar 2020 to 18 Aug 2026, 49 commits

1 committer recorded. No ownership changes recorded since 3 Nov 2026.

Maintenance

Last release
3 months ago
Releases, 24 months
20
Tested up to
7.1 current
Requires PHP
5.6 supported 8.2+
Releases per quarter for WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer
Q1 20241
Q2 20240
Q3 20241
Q4 20241
Q1 20254
Q2 20253
Q3 20253
Q4 20254
Q1 20262
Q2 20262
Q3 20261
Q4 20260

Last release 18 Aug 2026. Tested with WordPress 7.1 (current).

Support

100% of 1 support threads resolved in the last 2 months.

Security record

PublishedIssueCVSSAffectedFixed inDays to patch
30 Oct 2025WebToffee eCommerce Marketing Automation <= 2.1.1 - Missing Authorization4.3<= 2.1.12.1.230
2 Nov 2023Decorator - WooCommerce Email Customizer <= 1.2.7 - Cross-Site Request Forgery4.3<= 1.2.71.2.80

Source: Wordfence Intelligence.

Reputation

Average rating per quarter for WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer
Q4 20235.0
Q1 20245.0
Q2 20244.5
Q3 20245.0
Q4 20244.8
Q1 20254.7
Q2 20255.0
Q4 20255.0

Average rating stayed at 5.0 between Q4 2023 and Q4 2025.

Rating distribution
5 star47
4 star5
3 star0
2 star1
1 star1
Latest low reviews

Momentum

10,000+ active installs. History builds with each weekly snapshot.

Weekly downloads, last 27 weeks
Weekly downloads for WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer
4 May 2026121
11 May 2026191
18 May 20264,594
25 May 2026909
1 Jun 2026589
8 Jun 20263,661
15 Jun 20261,150
22 Jun 2026636
29 Jun 2026503
6 Jul 2026930
13 Jul 2026379
20 Jul 2026361
27 Jul 2026361
3 Aug 2026358
10 Aug 2026334
17 Aug 20264,368
24 Aug 2026963
31 Aug 2026652
7 Sep 2026498
14 Sep 2026533
21 Sep 2026479
28 Sep 2026402
5 Oct 2026402
12 Oct 2026355
19 Oct 2026512
26 Oct 2026428
2 Nov 202680

Weekly downloads over the last 4 weeks are 62% below the 27-week average.

Healthier alternatives

Same category, higher Canary Score. Never sponsored.

SureContact - Newsletters, Email Marketing, Automation, Revenue Tracking & CRMScore 93 · 10,000+Hostinger Reach - AI-Powered Email Marketing for WordPressScore 91 · 1,000,000+MailPoet - Newsletters, Email Marketing, and AutomationScore 91 · 500,000+KlaviyoScore 91 · 100,000+Newsletters, Email Marketing, SMS and Popups by OmnisendScore 91 · 100,000+

Facts

Version2.1.8
AuthorWebToffee
Added13 Dec 2016
Last updated18 Aug 2026
Active installs10,000+
Requires WordPress6.0
Tested up to7.1.4
Requires PHP5.6
CategoryE-commerce & Shopping
Tagspopups, Email Marketing, email automation, Email Customizer, woocommerce marketing

Other plugins by this author: Product Import Export for WooCommerce - CSV Product Importer & Exporter, Order Export & Order Import for WooCommerce, WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels, Sequential Order Number for WooCommerce, Export and Import Users and Customers, Smart Coupons For WooCommerce Coupons, Related Products - Create Upsells, Cross-sells, and Product Recommendations for WooCommerce, WebToffee WP Backup and Migration, mPDF add-on for RTL and Unicode Support, Comments Import & Export, WebToffee WooCommerce Product Feeds - Google Shopping, Pinterest, TikTok Ads, & More, Accessibility Tool Kit: WP Accessibility checker plugin for WCAG, Section 508, ADA, EAA Compliance

Questions

Is WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer still maintained?

WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer was last updated on 18 Aug 2026. Its Canary status is Healthy.

Is WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer safe?

WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer has no open unpatched vulnerabilities on record. 1 vulnerability was published in the last 24 months. Its Canary status is Healthy.

Who owns WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer?

The wordpress.org author is WebToffee. Recent committers: webtoffee, RightPress, plugin-master. We have recorded no ownership change.

What can I use instead of WebToffee eCommerce Marketing Automation - Email marketing, Popups, Email customizer?

Plugins in the same category with a higher Canary Score: SureContact - Newsletters, Email Marketing, Automation, Revenue Tracking & CRM, Hostinger Reach - AI-Powered Email Marketing for WordPress, MailPoet - Newsletters, Email Marketing, and Automation, Klaviyo, Newsletters, Email Marketing, SMS and Popups by Omnisend.

Data: wordpress.org Plugins API, plugins SVN and Trac, wordpress.org reviews, Wordfence Intelligence.Plugin data refreshed 3 Nov 2026.Report a data issue